Who were the Mods?

The Mods are a subculture which began in London in 1958 and spread its way through London and still has a huge influence over fashion to this day. The mods were originally a group of young men who were known as "modernists" as the listened to modern jazz.

Mods were known for their particular fashion as they wore Harrington's which were a checker patterned linen jacket that was typically black or brown. Mods also drove mod scooters which were usually Lambretta's or Vespa's. As mods were very particular about fashion, most young-adults viewed mods as "feminine" due to their particular interest in fashion.

Swinging London in the mid-1960's

During the mid 1960's rock bands such as: The Who, The Beatles, The Rolling Stones and The Small Faces started wearing Harrington's adapted to the mod style clothing. As these bands were huge successful rock bands, they had a huge influence over the mod scene and brought this subculture into a larger fashion.

As my music video is based around a song written in the mid 1960's and are known for being a mod group, I decided that the clothing used in my music video should be based around traditional mod clothing as this will give the video an authentic feel of the dress culture around the time of the songs creation.

By wearing traditional mod-style clothing, it also shows that I have an awareness on the culture during the 60's and shows I have done research on the song and researched what the culture was like during the mid-60's.