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| Despacito music video |
Music video's are used as promotional material. A music video is a great way to gain publicity as it can be used as promotional material to attract viewers to watch your video. YouTube is the second biggest search engine over Google and is the largest music streaming website. Most artists publish their music videos on YouTube so their fans can watch their videos. Making music videos also helps the artist to make money. Advertisements can be placed on music videos which every time they are viewed generate ad revenue for the artist.
Creative visuals give the artist a competitive advantage as videos draw attention which in turn can draw in a large audience. The most currently viewed video on YouTube is a music video called 'Despacito'. According to Social blade, a YouTube analytics website, has earned somewhere between 74k-1.2M in just the last 30 days. Ad revenue is the best way to make money off the music video.
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