Viral
Marketing
We have a Facebook and Instagram account which we can
use to promote our music video. These platforms have a lot of followers so by
posting our music video on them we can reach our music video. Our Instagram is
full of band pictures so we can keep our fans up to date. This helps the fans
to stay connected to the band and find out important information such as future
gigs and updates in merchandise.
Social media accounts are a very good strategy for
bands because it means bands can reach a large amount of people and can give
them information all in one place. Having social media accounts means that fans
can contact the band, find out gig information, updates on merch ext. Our
Instagram account also has our Facebook account linked so the fans can check
out our other social media accounts to make sure they don’t miss out on any
information. Our Facebook page also has a good following. Just like the
Instagram account, the Facebook page gives people information and updates
regarding the band. The music video and big updates would be posted on the
Facebook account because it has a larger audience. The behind the scenes
pictures would be on Instagram as Instagram is purely picture based whereas
Facebook has written posts as well and provides more functions. It is a good
strategy to spread out the pictures over different social media platforms
because the audience will check both social media platforms to make sure they
don’t miss any content.
I have also created a website where fans can find out the latest about the band and can stay up-to-date on any news we have. This is also a place where fans can ask us any questions and listen to a sample of out music to get a taste for what sort of music we play as a band
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