Branding

When creating the branding for the music video we had to establish a clear theme that was going to be used throughout. When it came to picking the song and deciding on the theme of the music video, I came up with the theme of loneliness and depression as this is what I believe the lyrics of the song mean. So the theme of the music video was sadness and depression. So when deciding how I wanted to brand the music video, the best course of action was to stick to the theme of loneliness and isolation. This meant that the music video was going to use dull colours and for the weather to be rainy and cloudy as using pathetic fallacy will help reinforce the theme.

When branding for the video, it was important that I understand what people would expect to see in terms of a rock music video. The general consensus that the band and the story were very important as that would set the tone for the music video. From this I decided that the focus of the digipak would be primarily on the band as this will give the audience some background about the band. The questionnaire I put out gave the consensus that action was very important in a music video as it shows high energy. So when I was planning the digipak I chose to use bright colours and action shots to give the band a high energy feel and see some background behind the band. This is to generate interest for the band so we can meet the convention of being high energy.

Creating the website was a similar process. I started by establishing the theme and making sure that the house style was consistent with the theme of the music video I had created. The base colour of the website is quite dull to fit the theme of depression and loneliness just like the song. I also included a few other band tracks so the consumer can get a clear impression of the band and get further background from us in the 'about us' section on the website. There is also a photo gallery section that shows photos of the band. The range of pictures will allow the audience to see our previous experiences to find out some background behind the artists. This is important because if the audience take an interest in you then they can take an interest in the bands music video. The contact section is where consumers can message the band to ask any questions or queries they have. This is important because if the audience can engage with the band the will feel like they are important to the band and will establish a connection with the artists.