Conventions of a digipak

Steven Ballantine (A2 Student) example

Digipak's tend to follow certain conventions which are seen in most digipaks. I feel its important creating a blog post on the conventions as it will broaden my knowledge on the elements that make a successful digipak as following the conventions will help my digipak to look more realistic.

Front Page example

A common digipak consists of 6 slides which are full of band information and pictures which all relate to the artist.

Front Page

The front of a digipak tends to have one large picture on the front. The picture/illustration tends to have a relation to the song or artist. This can be a picture associated with the band or it can also be of the bands name. This digipak for example is of the artists name which has a clear relation to the song.

Inside 

Inside Page example

The inside of the digipak is where you can find the CD. The CD itself is often patterned which matches with the rest of the digipak and matches the rest of the packaging. The inside of the digipak typically contains the songs that you will find on the CD. This page is important because it is typically one of the first pages people go to when looking at the digipak because people want to find out what songs are on the CD. A few of the pages are pictures that relate to the band/artist. This is typically pictures that relate to the band such as pictures of themselves or of their equipment. Some digipaks also include additional information such as lyrics, artist information and personal messages. These aren't typically seen in all digipaks but are sometimes put in the digipak depending on whether the artist wants to or not.  

Back

Back Page example

The back page is often of a picture of the artist. The songs included in the CD can also be written on the back. This page also has information such as the record label and producers. This is to give recognition to the parties involved in the process of producing the songs. The final thing you would typically expect to see on the back page of a digipack is the barcode.

All of these conventions are very important to consider when planning a digipak because it is vital to consider the layout of the digipak to make it as realistic as possible. Making the digipak look professional is important because it will actually look as if it is a real digipak.