Example Digipak Analysis

Digipak example

I am going to do an analysis of this digipak to break down what is good about the digipak and what can be improved to make it more professional.

Firstly, I like the consistency in colour throughout the digipak. There isn't some pages colourful and some pages dull, the colour stays consistent throughout which shows a clear theme. The front page is professional looking as it has a photograph of the main artist on the tube line. Having a photo of the band/artist is a convention seen in most digipaks because it is like you are the introduction to the digipak.

The inside pages don't contain any additional information about the band, although this isn't strictly a typical convention, I feel more insight into the band/artist will be a lot more engaging and interesting as it will give us more information so we can understand what type of band they are. From the pictures on the inside of the digipak, we can see that they are a rock band as they have a drum kit, guitar and bass which are typical instruments you see in a rock, pop band. As the colour scheme is quite dark, we are led to believe that they are a rock band as pop digipaks would typically be bright and colourful such as: Katy Perry's digipak.

The back page of the digipak has the song names and also the barcode, this is effective because it makes the digipak seem more realistic as you would expect to see these conventions in a digipak. To improve the back page of the digipak, adding in social media accounts would have been nice to see as it would lead you to their social media accounts where you can keep up-to-date with the artists. From the digipak examples I have looked at, most contain social media links so you can easily find the artists social media as this is a way artists can keep in touch with their fans to give them more information and to provide a platform where the audience can leave feedback and interact with the artist.